Improve the nutrition credentials of your products and your market positioning with the credibility of an Accredited Practising Dietitian and Nutritionist.
Vanessa is available to provide advice to food industry clients (both large and small), the media and health organisations on pertinent food and nutrition issues. Clients who have the potential to benefit from ‘Nutrition Speak’ services include:
- Food manufacturers (and their PR & advertising agencies)
- Industry and grower associations
- Supermarkets
- Fast food chains
- Hotel chains and their catering departments
- Magazine, newspaper and book publishers
- Community health / not-for-profit organisations
The services on offer include:
Strategic counsel:
- An assessment of the nutritional benefits offered by food products and the development of credible nutrition claims and copy for use on-pack.
- Nutrition advice for product development and product reformulations, to maximise the nutrition credentials of products and gain an advantage over competitors.
- Brand nutrition marketing in collaboration with marketing teams and their respective agencies.
- Third party advice re: compliance with Australian regulations with regards to nutrition information panels, on-pack nutrition & health claims and product promotional materials.
- Consultations with home economists, chefs, recipe developers, food stylists and food photographers in the development and delivery of nutritious meals consistent with current dietary guidelines.
Nutrition copy writing:
- Development of nutrition copy for professional, industry and consumer publications, including flyers, leaflets, fact sheets, booklets, websites, e-newsletters, advertorials and point-of-sale materials.
- Development of nutrition copy for the popular print press, such as nutrition articles and regular columns.
- Preparation of ‘Nutrition Issues Management Manuals’ (either product specific or company specific manuals), which may be used internally to manage relevant nutrition issues, should they arise.
Nutrition expert representation:
- Preparation and delivery of presentations to health professionals, food industry representatives and consumers on topical nutrition issues.
- Nutrition & dietetic expertise available to consumers and health professionals at trade shows (i.e. available to provide an expert nutrition face on the stand at food trade displays).
Other:
- Available to provide nutrition expertise as required for nominated client assignments. Please don’t hesitate to contact Vanessa to discuss your needs.
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